McDonald's - Luck or Hard Work

Uncovering Leadership Style: McDonald's - Luck or Hard Work

Armen Avetisyan

Walden University

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Abstract

McDonald's Corporation is the largest fast food retail chain in the world. It became a part of the American life style. Today McDonald's Corporation consists of more than 30,000 local restaurants and serves 52 million people in more than 100 countries each day. In this assignment I am going to introduce Ray Kroc, as a great leader who created the McDonald's "Empire". I will analyze his thoughts, skills, traits, behaviors and leadership style. Also I am going to try to show also that for successfulness it is not enough for somebody only to apply management or leadership style and behavior. To succeed or achieve success in business, the one has to have something more then only right management style or behavior.

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Uncovering Leadership Style: McDonald's - Luck or Hard Work

Introduction

McDonald's Corporation grew from a single drive-in restaurant in San Bernardino, California, in 1948, to the largest food-service organization in the world.

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In 1991, McDonald's owned $13 billion of the $93 billion fast-food industry, operating 12,400 restaurants in 59 countries including company-owned restaurants, franchisees, and joint ventures. In the U.S. alone, more than 18 million people visit a McDonald's daily (Environmental Defense Fund and McDonald's Corporation. Waste Reduction Task Force Final Report. Oak Brook, IL: McDonald's, 1991. p. 22.). Today McDonald's Corporation consists of more than 30,000 local restaurants and serves 52 million people in more than 100 countries each day (McDonald's Corporation website: http://mcdonalds.com/corp/about.html). The corporation is the largest fast food retail chain in the world. It became a part of the American life style.

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