English Language Coursework on Media Essay/Analysis of Currys
The media is one of the most vital and powerful influences of our world today for everyone, it strongly plays a very important role in today's society.
It is both believed to be another helping yet distracting hand of our busy everyday lives.
My media essay is about advertisements by Currys. Here is the line-up:
Advert- Currys
Slogan/Motto- Always Cutting Prices
It all started in 1968 when a small downtown store that sold electrical appliances and goods had just begun business and gradually became as famous as today's 'Woolworths BigW'.
This is how they started.
Now I will begin my analysis
In this analysis we focus on the advertisement and how it affects the audience.
1.What do we see and perceive?
2.What do we hear, listen and understand?
3.How do we feel?
4.What is the motive?
5.Who is the advertisement targeted at?
6.What is the goal?
7.What does the advertisement mean to the advertisers?
8.What does the advertisement mean to us the audience?
9.Who is the stereotype in the advertisement?
10.What type of stereotype is she?
11.What product is being advertised?
12.What is the advertisement's layout?
13.What are the persuasive techniques used?
14.What channel was the advertisement seen on?
I am now going to begin my essay on the advert.
1.I saw their advert(s) at 4.15pm, on the ITV1 channel on a Friday.
Firstly, we see a saleswoman formally dressed who hosts the advertisement wearing a blue shirt with a red badge and a short black skirt in a white, medium-sized, shop-like studio that has at the background a Christmas tree, some shiny purple balloons and Christmas lighting & decoration scenery. In one account the saleswoman...