To understand the changes in popular culture from the postmodern perspective, the concept of postmodernism must first be understood. The question of what postmodernism is cannot be easily answered, as postmodernism itself is not a topic that can be easily pinned down.
A large number of theorists have tried to define postmodernism, with varied success. Hebdige, (1998) said that "it becomes more and more difficult as the 1980s wear on to specify what it is that 'postmodernism' is supposed to refer to as the term gets stretched in all directions across different debates, different disciplinary and discursive boundaries, as different factions seek to make it their own, using it to designate a plethora of incommensurable objects, tendencies, emergencies."The term itself has become so ambiguous that the definition of the word has been called into question. While the prefix 'post' attached to postmodernism suggests that it is a cultural era that came after modernism, many theorists suggest that postmodernism is not a chronological period, but a way of thinking.
Lyotard (1984) says that "postmodernism is incredulity towards metanarratives", Bauman (1991) regards postmodernity as "modernity conscious of its true nature," while Woods (1999) says that "postmodernism pits reasons in the plural - fragmented and incommensurable - against the universality of modernism and the longstanding conception of the human self as a subject with a single, unified reason."With such a plethora of definitions, the question remains on what postmodernism is and how does it relate to the media and popular culture? One way of understanding the theory is to look at Jean Baudrillard's work. Baudrillard is recognized as one of the foremost postmodern theorists, although he has been criticized by several authors, including Christopher Norris, Douglas Kellner and Mark Poster.
His work since the 1980s has focused on the media and mass...