MIS Cisco Case

1. Cisco's Business and Market

A) What are their main products and what do the products do?

Cisco Systems business market is networking equipment and network management tools for the Internet. Within this market, Cisco Systems main products are routers and switches. A switch is a piece of hardware that joins multiple computers together within one local network or LAN. Switches take incoming data packets and determine the source and destination device of that packet and then forward it appropriately. By delivering packets of data to the device it was intended for, a network switch conserves bandwidth and increases performance.

A router is almost just like a switch but much more intelligent. Routers are used to provide internet users with the capability tying computer networks together. Routers act as multilingual translators that enable networks from all over the world to communicate with one another

B) What do the companies use Cisco's products for and which department within these companies buys the products?

Cisco System's products are used within companies for internetworking; this process of internetworking enables computers across businesses to be able to interact with one another. The process of internetworking can be applied throughout many types and applications of business whether their related tasks are interoffice or across vast distances. Cisco System's products allow for companies computers and networks to communicate with one another. Through internetworking Cisco has also been able to develop the process of digitization which allows the convergence of three of Cisco System's consumers main areas of business; the internet, enabling the transmission of voice, data and video over one network in a more efficient and economical manner.

C) What is the background of the individuals that buy, install and maintain Cisco's equipment?

The typical background of individuals and companies that purchase, install and maintain Cisco...