Mobile phones are considered by many people as an essential part of modern day life, from the businessperson who uses the mobile phone as a very important link with the office, to the teenager who has the phone for entertaining use. The significance of the phone and services that come along with it is crucial up to extend that it is impossible to imagine our lives without it. Given this importance that is in such a high demand for large range of customers, makes mobile industry highly competitive market where only strongest players will survive.
Among wireless and mobile industry's biggest names all around Europe, US and Asia that are competing to deliver the latest innovations in electronics and technologies, Japan's mobile phone industry comes out as global leader in all communications with some 2.5-3 years ahead of most of the world. Being a leader in mobile industry with big gap from its closest competitors does not make Japan's service providers to slow down, on contrary they work even harder to win even bigger market share and keep customers wanting to constantly update their phones or buy latest versions and models.
According to the latest report from Ministry of Internal Affairs of Communication state, mobile industry in Japan has grown from staggering 4.9 billion Euros over the past 12 months, it corresponds to a rise of 39 per cent.
Having observed this tremendous growth a question comes to mind is how Japan mobile industry went so far ahead and why European providers are still unable to provide variety of services that Japanese consumers have long become accustomed to. Broadly speaking, the size of the gap largely depends on the user group: Japanese consumers are more advanced when it comes to mobile application into their digital life.