The "Just don't do it" slogan from Bob Dole's anti-drug campaign may, upon a cursory evaluation, appear to be an inefficient way of confronting the growing problem of national drug abuse. After all, it is hardly reasonable to believe that a potential drug user will specifically consider these words before deciding whether or not to get high.
However, this slogan, and the man that stands behind it, represent a sorely needed, value-oriented stance on the issue that has been lacking in the Clinton administration. The president's cavalier attitude has been responsible for a dramatic increase in drug abuse among teenagers.
While Clinton's baby boomer generation has dismissed aggressive anti-drug campaigns as ineffectual, the truth is that tough approaches to the problem have proven to be very successful. The Nixon, Reagan and Bush administrations are direct examples of this.
When Richard Nixon began his first term, use of marijuana and heroin had reached an all-time high.
In response, he vowed to wage a national attack on narcotics abuse which involved reducing the flow of drugs into the country while stepping up drug treatment programs.
Nixon began his work by arranging for the extradition of noted heroin chemists, and sent ambassadors to negotiate narcotics agreements with foreign countries. Turkey, which provided about 80 percent of the U.S. heroin supply promised a complete cessation of its production in exchange for $35.7 million in aid.
On the national level, the Nixon administration further proved its dedication to the cause by legalizing the use of drugs to combat addiction and by encouraging anti-drug commercials and television programs.
Although many were doubtful that these measures would have any impact, they did help to dramatically curtail drug abuse. In 1975, the Drug Enforcement Administration (DEA) announced that while the purity of heroin had declined, the street price...