Chapter One
Motives of Three - Star Hotels Administration to Improve their Services
Research Significance:
1-The scarcity of researches in this field; from the point of view of the researcher.
2-The importance of improving hotel services, and the strong relationship between improvement and demand on these services.
3-The importance of improvement of hotel services in order to control sales.
4-The importance of taking care of the service sector in order to familiarize the clients with the products and services.
5-Knowing the types of hotel services and the importance of these services in attracting clients.
Research Objectives:
1-Knowing the importance of the service sector in hotel institutions.
2-Examining the types of available services in hotels in addition to ways of improving them.
3-Knowing the objectives that the hotel aims at achieving from improving these services.
Research Problem:
The research problem resides in the constant change for the needs and desires of the consumers, and searching for a place in which they relax and find all what they need.
In this aspect we do not find a response from the administrations to improve what they provide, or to stay in the competition field. This might be as a result of their inability to undertake such improvement.
Research Sample:
The research sample is an easy and deliberate sample. The easy sample is a sample in which choosing the units of society is based on the easiness and convenience in providing those who are wanted to be interviewed in a certain place. Those who are available for the researches will be interviewed and asked about some issues that relate to an aspect or a situation of the situations that are wanted to be studied.
I have chosen the easy sample in this research because of the easiness of choosing and reaching to the...