Motives of Three - Star Hotels Administration to Improve their Services
1-The scarcity of researches in this field; from the point of view of the researcher.
2-The importance of improving hotel services, and the strong relationship between improvement and demand on these services.
3-The importance of improvement of hotel services in order to control sales.
4-The importance of taking care of the service sector in order to familiarize the clients with the products and services.
5-Knowing the types of hotel services and the importance of these services in attracting clients.
1-Knowing the importance of the service sector in hotel institutions.
2-Examining the types of available services in hotels in addition to ways of improving them.
3-Knowing the objectives that the hotel aims at achieving from improving these services.
The research problem resides in the constant change for the needs and desires of the consumers, and searching for a place in which they relax and find all what they need.
In this aspect we do not find a response from the administrations to improve what they provide, or to stay in the competition field. This might be as a result of their inability to undertake such improvement.
The research sample is an easy and deliberate sample. The easy sample is a sample in which choosing the units of society is based on the easiness and convenience in providing those who are wanted to be interviewed in a certain place. Those who are available for the researches will be interviewed and asked about some issues that relate to an aspect or a situation of the situations that are wanted to be studied.
I have chosen the easy sample in this research because of the easiness of choosing and reaching to the...