Organisations face more and more competitions in market as well as increasing customer expectations in the market. Because of this, companies are having to update their business practices and IS thinking to be even more responsive to their customers and competitions. Within the last decade, information technology emerged as an essential tool to give businesses a competitive advantage. Such as the Wal-Mart, the world's largest and most profitable retailer has used information technology to grow the essential the part of the company. Wal-Mart's point-of-sale system is an essential part of its business of providing a wide range of merchandise at low prices to the costumers (Alter 1996, p. 52). The more businesses change, they must worry about how to manage their business processes and aligned them with business objectives and strategic directions.
As Munive-Hernandez, et al. (2004) mentioned, businesses have more competition in global markets where responsiveness to changes within these markets is the key to success and survival.
Therefore, business strategies need to be always re-defined to effectively follow every requirement of customers and to respond to changes in the business environment. The process of generating strategies are not just a decision-making task and change business and corporate strategies are often generated without considering the structure of the business, particularly at operational level. Furthermore, there is considerable vagueness in the literature and in practice about what constitutes strategy management. a business process management of the strategy generation process to ensure consistent generation and communication of strategy throughout an organisation.
The Information Technology (IT) Interaction Model (Silver, Markus & Beath, 1995) shows that the impacts of an information system for a company come out over time as the result of the interaction of the system with the company. The effects of an information system follow from interactions between the system's...