Multinational corporations (MNCs) are corporations that "own or control production or service facilities outside the country in which they are based. The rise of Globalization has forced and enabled more companies to venture abroad in order to thrive for more profitability: bigger market, cheaper raw materials, and lower labor costs. However, MNCs have also noticed that the more countries they enter, the more ethical issues appear. At best, even when MNCs are dealing with one only one culture, they are already facing ethical difficulties; as they encounter two or more different cultures, it would become extremely problematical. Hence, multi-national corporations (MNCs) face more challenges than ever before in the cultural contexts and different countries they operate due to different ethical and moral standards among different countries. MNCs are often under a dilemma with ethical difficulties when operating in different countries. Successful MNCs require stability for development, and to resolve ethical difficulties is one of the key issues that could affect such stability.
In researching multinational corporation I find very interesting paths for the brand Nike and Sony Corporation. .
The athletic footwear and apparel industries are very attractive, providing an excellent opportunity to create above average returns. Manufacturers such as Adidas, New Balance, Nike, Puma, and Reebok are only the few successful companies in the business. More important behind this success is the way the companies implement and perform strategic management considering internal and external environment approaches. The athletic footwear, apparel and equipment industry is keenly competitive in the United States and on a worldwide basis. The emergence of the different apparel corporation has mirrored the sky-rocketing popularity of sports, athletes, and personal athletic activity in the late twentieth century. These brands had fueled a great deal of this popularity, particularly by employing athletes...