Nora-SAkari Joiny Venture

Essay by roykeaneCollege, UndergraduateC, February 2009

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The negotiations did not materialize into a joint venture due to the problem source of difference in cultures, difference in management styles as well and mindset difference that resulted and in ability of both parties to compromise of key issues.


The negotiation process has broken down due to the disagreement over numerous issues concerning the development of a joint venture. The disagreements of objectives are based in the areas of equity, technology transfer, royalty payments, and expatriate salaries.

Below are the points of the negotiations disagreements.

A) Equity Ownership

Both agreed to form the JV with a paid-up capital of RM5 million, but disagreed on the equity share proposed by each side.

Nora's proposal

Sakari's proposal

30 per cent for Sakari and 70 per cent for Nora split


Common practice in Malaysia as a result of historical foreign equity regulations set by the Malaysian government that allowed a maximum of 30 per cent foreign equity ownership

Concern for its ability to exert control

49 per cent for Sakari and 51 per cent for Nora.


Equity ownership was a major issue because it was associated with control over the JV company. Sakari was concerned about its ability to control accessibility of its technology to Nora.

B) Technology Transfer

Nora's proposal

Sakari's proposal

Proposed that the basic structure of the switch be developed at the JV company in order to access the root of the switching technology


Nora felt that this was the only the technical aspects in assembling and installing the exchanges would be obtained. Sakari's proposal kept the core of the technology hidden from Nora.

Proposed to provide the JV company with the basic structure of the digital switch and assemble the switching exchanges at the JV plant and subsequently...