With every business decision, especially ones that lead to entry into a global economy one must consider the global implications associated with that venture. No matter what the proposed product is, it is advantageous to follow some basic business principles such as strategic planning, organizing, directing, and controlling. It is also necessary to know what factors will contribute to growth in sales, revenue, politics and economy.
JABC has determined that we will be targeting ages 30-50 year old male and female outdoors sports people. The age structure of Norway states that 65.9% of the population are between 15-64 years of age.(World fact book) Norway is comprised of rugged mountains, topped by glaciers; its coastline is over 83,000 kilometers with steep sloped inlets known as fjords. (Wikipedia, 2006) Norway has many islands and islets and transportation by boat is common. This will enable our company to target extreme sports minded individuals that hike, boat and ski.
The climate is generally a cold climate which has summers that the sun does not set and prolonged winters. The basic physical environment is rural countryside areas. Norway's physical environments along with the climate are factors that lend to the success of our products entry into this market. We are also targeting individuals with security and safety in mind. Not one company has incorporated the global tracking capability we include in our jacket. JABC prides itself with quality and being the first in the industry to market a jacket that is not only warm but functional. JABC is a US based company operating in China.
The consumer sees our strength as dependability, a quick means of availability, and a way to save money. The internet has made it possible for customers to place orders in record times. The flip side to strengths would be the...