ONLINE SERVICE STRATEGY
Executive Summary
Today, the use of the Internet is ever increasing and undeniably is changing our lifestyle. Recognising this trend in the general population, the major organisations are allowing their businesses to be conducted over the electronic medium, generally known as E-commerce. Coupled with this shift in organisational thinking, large advertising campaigns are funded to continuously educate and inform the public, which speeds up the general acceptance of this new medium as a mean of business transaction. We too as an organisation can adopt this change to gain competitive advantages over our competitors, to deliver customer satisfaction every time and ultimately to expand our business.
Implement E-commerce for us means that we will able to improve our services by having more control over our operations than ever before. It will make possible to offer a larger customisable range of products, enable streamline operations, reduce overhead costs and introduce more stability into the organisation. These benefits consistently align with the organisation's business objective of being the number one choice service provider to our customers.
For our customers, dealing with an E-commerce organisation, it means that they will be able to reach us at anytime of the day and wherever they may be representing an increase in customer demands and expectations. The impact is organisational wide, which requires proper strategic planning that varies from creating new roles, responsibilities and processes to modify existing ones. Sometimes it even requires that we modify our business model.
Organisation background
The organisation used in this exercise, Portrait Express Ltd Pty, is one that I have previously worked for. At the time of my employment, I participated in the project of redesign their existing systems with the aim of fully integrate all components of the business (operational, financial, inventory, sales and marketing and dispatching) into one proprietary...
More E-commerce
essays:
Analysis of an E-business
... also advertise on the bottom of the webpage certain products that are new on the market to show that they are always up-to-date. This includes them updating the website frequently which is a competitive advantage for ...
Ebay
... one competitor but many niche competitors arise, continuing to maintain customer satisfaction, expanding ... Business Model Companies like eBay have popularized the auction model and broadened its application on the web to a wide array of goods and services. eBay has both streamlined ...
AOL Latin America David T.A. Wesley; Henry W. Lane; Nicholas Athanassiou
... main competitive advantages which most of their competitors could ... complement this strategy, the company has also engaged in major advertising campaigns in Brazil three of its initial target markets, preaching as ...
How Greengrocer has implemented electronic commerce in their business
... stay competitive and to obtain competitive advantage of low cost. Customer relationship - greengrocer.com.au has developed a closer relationship with their customers over the internet than if they were doing business with ...
E-commerce Website
... Introduction Electronic business transactions, which are wholly or partially conducted over the Internet, are known as E-commerce. There are three types of e-commerce; B2B, which refers to the business transactions between, companies, B2C which is business between ...
Business Model of Iglu.com
... line advertising and other ski related events to create awareness amongst chalet owners and skiers. As customer base increased, it became easy to persuade chalet owners to sign up. Sustainable Competitive Advantage It ... Executive Summary Business Model of Iglu.com: Before Iglu.com started, the vast ...
Information Security in Business Organizations
... the customers credit file continuously. And that's exactly what IdentityMonitor from CitiSM can help them do. (5) Strong business information security controlsCitibank use 128-bit Secure Sockets Layer (SSL) encryption technologythe most widely used method of securing internet transactions ...
E-Trade strategy and Electronic Commerce
... create competitive advantage)1) Availability of a variety of products to choose from in terms of garment type, style, quality, color, Branding etc.(customers are ...