The operation of David Jones Ltd utilizing Michael E. Porter's Theories and focusing on the retail industry.

Essay by johnniUniversity, Bachelor'sC+, May 2002

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Table Of Contents

Table of Contents i

Executive Summary ii

Introduction iii

Discussion(Porter's Theories) iv

Discussion cont`d v

Discussion cont`d (Value Chain) vi

Discussion cont`d vii

Recommendations viii

Reference List ix

Executive Summary

This analysis of David Jones Ltd being presented via Porter's theories show the companies strategic position in the retail industry is really strong and visible to the customers and consumers. Aiming to present the threats of new entrants to new competitors, via economies of scale, product differentiation, capital, etc. Bargaining power of suppliers and bargaining power of buyers which challenge one another, the competitive rivairy and giving supporting evidence that David Jones have been adapting to these in different ways.

The Value chain analysis merely presents the infrastructure, human resources department, technology and development, and procurement and makes up the organization. The value chain is the business activity that creates and gives value to the product or service that buyers purchase.

However, the analysis being made up of logistics, operations, outbound logistics, marketing and sales and services all generate profit working as a whole for David Jones and any other organization for that matter. Its main focus is on how David Jones can add value to satisfy customer requirements.

Recommendations made towards Porter's five forces are linked to the structure of David Jones and how they can implement a more strategic and competitive approach to the market and being a market leader against direct and indirect competitors.


The purpose of this report aims to perceive how the operation of David Jones Ltd is throughout the competitive market that it stands, while utilizing Michael E. Porter's Theories and focusing on the retail industry. Porter's theories can be integrated throughout all types of industries and markets in different sectors of the retail businesses.

The objective in this report...