Organisation analysis report

Essay by dolphi_darrenUniversity, Bachelor's March 2004

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Table of Contents

Executive Summary................................................I

Table of Contents..................................................II

1.Introduction..................................................pp.1

2. Discussion....................................................pp.2

2.1 Overview of the Organisation.....................pp.2

2.2 General Demographic Information................pp.4

2.3 Administrative Structure..........................pp.7

2.4 An Analysis of Management Functions..........pp.11

3. Conclusion...................................................pp.14

4. Recommendation.............................................pp.15

5. References....................................................pp.17

6. Appendix A...............................................pp.18

Appendix B..............................................pp.20

1.Introduction

Ms Trish Bradbury, the paper co-coordinator of 152.369, commissioned this report. It was completed with the professional assistances of Mr William Susanto, my supervisor of practicum organisation.

Pacific Optics Ltd., founded in Australia in 1994, is a relatively small company that focus on design, manufacturing, presentation and distribution of sunglasses, caps, beanies, and watches etc. 11-category products based on leisure style. All of the products of Pacific Optics use the brand "Aerial". Pacific Optics Ltd employs a fashionable business model in which the company designs products in Australia, manufactures products by Pacific Optics Ltd (China) in lower labour-cost territories such as China, and then sells their products in local market such as Australia and New Zealand.

I will discuss this business format and illustrate the relative problems as how to resolve products delivery between internationals and the relationship between manufacturing and selling. Meanwhile, I have explored the overview of its organisation and its business followed by the general demographic information. What is more, I will demonstrate its administrative structure and an analysis of management functions. Simultaneously, this report has covered the relative recommendations in relation to the current and potential problems based organisational structure.

The most important lack of this report is the combination of theoretical understanding and the practical experience since I have participated within the company just for one week when I am writing this report. Also, the company is rebuilding its Website and no any manual or words materials offered to me to contribute this report writing. I just...