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Organizational Behavior Concepts: General Electric
June 1, 2008
Every business has a set of key characteristics or values that make up an organizational culture which is unique to its business. Organizational behavior examines "the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization's effectiveness" (Robbins, 2005). The purpose of this research paper is to identify and evaluate General Electric's (GE) organizational culture, organizational behavior, and customer service standards. We will also uncover how successful GE has been in implementing organizational behavior concepts in the following three categories: (1) motivation, (2) group behavior, (3) organizational culture.
General Electric has their organizational values posted right on their website. By doing so, they have provided written expectations to their employees regarding ethical behavior and integrity in the work environment.
These values reflect the energy, spirit, and solid foundation of the company, articulating a common code of organizational behavior. Also, GE's bold set of management strategies is aimed at increasing innovation and improving productivity to make the company more competitive. GE's organizational culture is considered one of high ethical standard in the corporate world. According to The Age of Ethics (KPMG, 2007) "GE now has one of the best ethics compliance programs in existence", says Larry Ponemon, national director of Business Ethics Services at KPMG".
Since Thomas Edison started General Electric in 1876, the company has steadily grown into a tremendously successful organization and one of the largest companies in the world. Several management and organizational strategies have been used through out the years in order to attain the current status of the firm. When looking at an organization's...