organizational focus and goals

Essay by marlieUniversity, Bachelor'sA, September 2014

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Organizational Focus and Goals

Marlie D. Buriak


August 11, 2014

Rebecca Marek





Organizational Focus and Goals

Forte is a nonprofit organization in its infancy. The organization is only three years old and has already seen substantial changes to its structure and business strategy. Currently, Forte is mostly unknown. However, this past year the organization took a huge leap in firing its Artistic Director and choreographer and hiring a new Artistic Director and choreographer. Both new additions bring a wealth of knowledge of the performing arts industry that has catapulted Forte to setting their sights higher than the two performances a year. In the past two years the organization was funded primarily through parental donations, which were small and only allowed the organization to perform twice a year. This past year with the addition of the new employees, the organization saw ticket sales increase tremendously and interest from many more students in joining.

Current Focus and Goals

Forte is focused on gaining a reputation within the performing arts community. As a young organization located in a small community, it is imperative that the organization remain focused on establishing the company's reputation. The goals of Forte are now to be able to increase the student membership, increase the amount of performances per year, and to increase funding to make the other two goals possible.

Training Needs

Forte is a very young organization with a board of directors that are in desperate need of training. The knowledge that is lacking within this board of directors is staggering. "Training refers to a planned effort by the company to facilitate employees' learning of job-related competencies" (Noe, 2008, p. 4). The board handles all the business end of the organization with little knowledge...