Running head: ORGANIZATIONAL PLANNINGÃ¯Â¿Â½ Ã¯Â¿Â½ PAGE \* MERGEFORMAT Ã¯Â¿Â½1Ã¯Â¿Â½ Ã¯Â¿Â½Ã¯Â¿Â½ ORGANIZATIONAL PLANNINGÃ¯Â¿Â½ Ã¯Â¿Â½ PAGE \* MERGEFORMAT Ã¯Â¿Â½5Ã¯Â¿Â½ Ã¯Â¿Â½Ã¯Â¿Â½
WellCare Health Plans, Inc. was founded in 1985. The company is headquartered in Tampa, Florida and offers Medicaid and Medicare managed care health plans for over two million members. It offers "health plans for families, children, the aged and disabled, and provides prescription drug plans" (WellCare, 2014). Wellcare employs over 5,000 employees (SWOT Analysis, 2014). This paper will outline strategic and operational plans for WellCare, describe how these plans will achieve the goals, and pinpoint the effect of planning decisions on the internal and external stakeholders identified.
"Strategic plans are important because they provide principals, managers, and employees with structure and direction for pursuing the goals and objectives important to the business, and they provide measurable milestones to monitor progress and determine whether corrective action must be taken" (Kumpf, 2004).
To create a strategic plan, a company must answer three questions: 1.) Where are we now? 2.) Where are we going? 3.) How will we get there? To answer these questions, it is necessary to know the company's mission and vision statement. Also, the company's SWOT (strengths, weaknesses, opportunities, and threats) must be analyzed to assess the organization's strategic position (Olsen, 2010). After the aforementioned is established, a clear plan of action must be made to get from where the company is now to where it wants to be in the future.
WellCare's mission statement is "to enhance their members' health and quality of life, partner with providers and governments to provide quality, cost-effective healthcare solutions, and create a rewarding and enriching environment for their associates" (WellCare, 2014). Its vision is "to be the leader in government-sponsored health care programs in partnership with the...