Advertising and the media are taking over how we live our lives. Major organizations use the power of the airwaves and publications to distribute their message to millions of homes. We are bombarded with so many commercial campaigns these days that it's hard to imagine a world without them. Will it ever stop? These tactics and techniques which are used, hook us so soon that by the time we are a teenager, we have experienced millions of ads. If this doesn't stop soon, we will self-detonate into a cloud of bad morals, self consciousness, and misinterpreted beliefs; however, advertising 'can' be a positive thing.
The media today has an endless supply of weapons at their disposal, and it's very scary. What we believe in, and what we do, is often somehow related to something we have previously seen. Whether it is on TV, in print, or on the radio, there are numerous sources to where we get this propaganda, or in more friendly terms, the 'advertiser's message'.
Advertising
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English: This photo depicts Donald Trump's star on...It's true that we're "like an oil tanker about to hit the shore, and we need to turn around." (Jhally, Sut - University of Massachusetts, Dept. of Communications). The longer this revelation goes on, the worse we will become in the future and for generations to come. We need to take our lives back before we become even more "colonized by advertising." (Jhally, Sut)
It strikes me as fascinating, after all these years, and what we all know, that what we truly listen to and copy, are the good looking, but very fake promising beautiful people on TV. Have you ever seen an ugly spokesperson on an infomercial? Of course you haven't, because if they were 'normal' looking, no one would open up their wallet at two o'clock in the morning...
The Media
Yours is a good essay on the media, which seems to be growing in power and influence in our lives. Advertising won't end as long as it is seen as a way to boost profits. Advertisers target young people in the belief that buying patterns and brand loyalty are established early in life. Hook them early and they will be customers for life. I think one of the reasons infomercials are often shown in the wee hours of the morning is that people are only half awake and are not discerning consumers when sleepy. Showing infomercials at odd hours is not such a bad thing because they can be so boring and repetitive that they can even put insomniacs to sleep.
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