panera bread case study

Essay by hulksmashesUniversity, Bachelor's April 2014

download word file, 13 pages 0.0

Panera Bread

Katrina Coppage, Keith Fleming, Errol Hampton, & Blake Wallace

MGMT 4303


Panera Bread is one of the great American success stories of breaking trends, and shaking up the market with complete innovation. Not only were they successful, but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café's success. Before Panera Bread's creation in ___, never had a business combined the relaxing environment of a café with the fresh aroma of an artisan's bakery. This proved to be a gold mine for its owner and stakeholders, and the analysis of this period from 2001 to 2003 shows exactly why. In this analysis, we will examine the success factors of Panera Bread and explain why they were able to achieve some of the goals they had accomplished thus far. We will also explain some alternatives and opportunities that Panera Bread may look forward to taking advantage of in the future.

Panera Bread's mission was to create the bakery-café; a place the combined the welcoming atmosphere of coffee shops, the food of sandwich shops, and the quick service of fast food restaurants. They named this type of service "fast-casual" dining and the term fits because of the atmosphere and quality of service they were able to provide. Panera Bread targeted 5 key consumer dining needs which include the following:



Daytime "chill-out"

Lunch in the Evening

Between Lunch and Dinner

By targeting all of these meal categories, Panera Bread was able to become a cultural phenomenon.

Corporate Governance:

Board of Directors

Ronald M. Shaich*

Larry J. Franklin

Fred K. Foulkes

Domenic Colasacco

Thomas E. Lynch

George E. Kane

*Top Shares

Ronald M. Shaich is the owner and top shareholder with 94.6% of the...