Pay Per Click Marketing
Part Two of a Three Part Report on:
Site Promotion and Advertising
Golden Gate University
Electronic Business, Systems and Technologies
Table of Contents
Pay Per Click Ads. . . . . . . . Page 3
How Pay Per Click Ads Work . . . . . Page 5
The Advantages of Pay Per Click Ads . . . . Page 6
The Disadvantages of Pay Per Click Ads . . . . Page 7
Conclusion . . . . . . . . Page 8
Bibliography . . . . . . . . Page 9
Pay Per Click Ads
Getting people to visit your web site is absolutely essential to the success of any online business. No matter what service, product or information you are selling, your website must first be visited to be of any value. Otherwise, your online business is nothing more than a book on the shelf of a library that may never be checked out.
Pay Per Clicks or "PPC's" are a method of advertising in which you pay for visitors on a cost per click basis. That is, you only pay when a Web searcher actually clicks on a link back to your site. PPC advertising is not "traditional" online advertising. Typically, online advertising uses banner ads, and costs are based upon the number of banner ads that are displayed. With PPC's, your ad can be displayed many times, but you pay nothing unless a Web searcher actually clicks on the ad. PPC's are also referred to as Pay Per Position, Pay Per Ranking, or Pay Per Placement. Pay Per Click Ads may be the fastest growing strategy to get targeted traffic to your website. Anyone who has used a search engine has seen these ads. PPC...