Pepsico financial analysis

Management of Finance

FIN 6013

Summer Course

Pepsi-Cola Annual Report project

Sammie Pang

Long Sun

Eunice Tsai

Dennis Yen

Liya Yu

Jude Qing Zhu

Index of Paper

Introduction ------------------------------------------------------------------------------------1-4

Company Background------------------------------------------------------------------------5-8

P/S Analysis-----------------------------------------------------------------------------------9-13

Other Analysis------------------------------------------------------------------------------14-19

(Risk analysis and SWOT analysis)

Stock Valuation-----------------------------------------------------------------------------19-23

Conclusion-----------------------------------------------------------------------------------23-24

Reference/ Source------------------------------------------------------------------------------25

Introduction:

In 1898, Pepsi-Cola Company has introduced 13 beverages which have the Pepsi-Cola trademark. There is five of Pepsi-Cola's brand name, they are Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each product brings in annual revenue of $1 billion.

In 1992, they got the cooperated with Thomas J. Lipton. This cooperate product are Lipton Brew, Lipton Brisk and Lipton Fountain Ice-Tea. And 1993, Pepsi Max low calorie cola was created and go into the international markets. Besides the Pepsi-Cola brands, company have other owns the brands like Quaker Oats, Gatorade, Frito-Lav, SoBe, Naked, and Tropicana. Pepsi Company their produced is selling to 40 countries and it is the third largest-selling cola brand outside the US.

Plaza Venezuela, Caracas

English: Pepsi Cola Bottling Company of Durham, In...

PepsiCo 11

PepsiCo divides their target markets and use the different strategy to aim at their different consumer.

Consumer's age is under the 18: These potential consumers still live at home with their parents. They need their parent help when they want buy anything they need. So PepsiCo is trying to get an eidetic the brand image for those consumers.

Consumer's age group is between 18 to 24: These customers are either in college, moving away from home, or having a job now. For those consumers, PepsiCo is trying to make a brand image and loyalty in those consumers.

Consumer's age group is between 25 and 34: PepsiCo is marketing to consumers and they are established to their job market and families. In this time the loyalty has already been established.

Consumer's age group is between 35 and...