Perception in Business

Essay by MiaJoy15College, Undergraduate September 2009

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IntroductionPerception is an important factor in organizational behavior. Perception can determine what a person believes, whether it is true or not. There are many different types of perception, such as the projection, halo effect and selective perception. Perception can affect the decision-making-process in an organization and can directly affect employees of the organization as well.

Perception"Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. (Robbins, 2005)" This is significant in any business or even personal relationship, because perception determines what someone considers to be truth, not necessarily what is the truth. When people base their behavior on their assumptions of the truth; this can cause conflict when someone else's assumptions are different. Distortion of information, people and situations can cause turmoil in any relationship or association.

Impacts of PerceptionPerception can impact the attitudes, interests, experiences and expectations of the person perceiving the situation.

Perception can impact the decision-making rationale of an individual in an organization. Managers can allow bias and errors to disrupt their judgment. This lapse in judgment is not always in the best interest of the company or the employee. Managers use the organizational behavior, perception to make decisions in discipline and to reward behavior that they perceive as acceptable. Human nature is not without error and perception can impact the situation negatively. Positive experiences can also be associated with perception when the individual views another's actions or behaviors as favorable. "Organizational behavior is an academic discipline concerned with describing, understanding, predicting and controlling human behavior in an organizational environment. The predictions in human behavior are based on the perceptions of the individuals and vary with each person. Organizational behavior has evolved from early classical management theories into a complex school of thought-and it continues...