Though Perdue Operations has a great deal of positive attributes that have helped them to achieve success in the broiler market, there lies a weak link in their chain of success. The weakness lies in the overcapacity of the poultry market. The Perdue Company has spent a great deal of effort in promoting total process control. They maintain this control through the utilization of a vertically integrated process. From the breeding and hatching, feed manufacturing, the operation of processing plants to the trucking fleet, Perdue controls most aspects of production.
The domestic market is flooded with poultry companies and Perdue is struggling to keep their name afloat. The most effective solution to this problem would be increasing their focus in the international poultry market. By increasing business in the foreign market, Perdue can benchmark their name overseas. An established name could open doors to increase productivity. One method that could prove to be effective in the international market would be the sharing of resources and distribution plants overseas.
Via this method Perdue could increase their foreign operations for broilers and also increase the production and sales of other products such as prepared chicken.
To keep afloat in the poultry market, Perdue Operations needs to keep a focus on making their product available internationally, without losing focus of their Total Quality Management driven processes.
Problem, Solution and Timeline (bullet form) PROBLEM ÃÂ· The problem for Perdue is the overcapacity of the domestic market for poultry. They have a winning method of broiler operations via vertical integration to achieve total process control, they now need a process of equal strength to produce prepared chicken, ready to serve meals and improve their operations in the food service areas.
SOLUTION ÃÂ· The solution to the problem of the overcapacity in the domestic market...