Personal Marketing Plan Personal SWOT Analysis

Essay by kosborn2University, Master'sA+, February 2004

download word file, 10 pages 3.0 1 reviews


Upon completion of my undergraduate degree in Aviation Management, I will pursue a career with a major airline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve.

Situation Analysis

*Significant Life Events

Embry Riddle Aeronautical University in Prescott, Arizona solidified my passion for a career in aviation. Ivy League it isn't but it can be classified as the Harvard of the Skies for all practical purposes. That letter of acceptance provided me the validation I needed and the assurance that those with aviation expertise thought I "had what it took". For the next three years I lived with people that shared the same aviation zest and passion that I do, the drive to succeed, to be the best that you can but learned that your attitude is what will get you places and skills can always be learned.

When I was in middle school I underwent surgery for a "suspicious tumor" that had developed on my arm. Although day surgery provided me an opportunity to miss school for the day and a few days of sympathy from my family it wasn't until my follow up visit with the surgeon that I realized the seriousness of the situation. When Dr. Coletta asked me if I had any concerns now that he had removed the "mass" I expressed my disappointment with the scar he'd left. Politely he answered that I at least had an arm to

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be scarred because he truly felt that the mass was malignant and amputation was a consideration preoperatively. How inconsequential a scar was when faced with the loss of a limb.