Essay by BudgUniversity, Master's March 2004

download word file, 16 pages 4.5

Improving product environmental impact at all life cycles is an important topic for manufacturers of Hi-Tech products. The end-of-life is one stage of the life cycle stages gaining attention in the public realm and in the market. Companies must understand how to improve their products so that the environmental impact will be lower at the end-of-life while also minimizing costs. Environmental value chain analysis is based on the concepts of customer value chain analysis and supply chain management. Customer value chain analysis seeks to identify pertinent customer and other stakeholders' interests, their value perceptions and the relationship between these parties in green product or process development projects. Environmental Value Chain Analysis (EVCA) shows the value relationships between groups implementing environmental improvement programs.

However, in today's fiercely competitive environment many companies that use only these tools are merely keeping pace with the competition. Many companies are no longer viewing environmental management solely as a cost, looking for new competitive advantages, focused on achieving compliance.

Most of them now are also developing long-range strategies that linking the organizations to its external environment. As we know, strategy is a field that has been extensively studied, mainly due to its captivating interest to Chief Executives and to others in central management. In military matters, strategy has been around for many years - for instance, Caesar's strategy for driving a wedge of his infantry through enemy ranks, Rommel's "pincer" strategy, and the successful British "search and destroy" strategy used to counter the Communist insurgency in (then) Malaya illustrate the military notion of strategy being the means employed to achieve a goal. And yet, Toyota, GM, BMW, Volvo, Hilton, and Motel 6 have survived and achieved a fair degree of success (GM's recent problems notwithstanding). In fact, over a period of time, organizations may come to...