McDonald's takes the largest market shares of fast food in the world. McDonald's is the largest fast food restaurant chain in terms of total world sales (8%). It also is the second largest outlet operator which has more than 34,000 outlets, serving 69 million consumers every day in 119 countries. McDonald's has created a huge job opportunities to the society at the same time, company also pays attention to the training of the employees' skills and qualities. McDonald's has been a thriving business since 1955 and 20 of the top 50 corporate staff employees started as a restaurant level employee. In addition, 67,000 McDonald's restaurant managers and assistant managers were promoted from restaurant staff. Fortune Magazine 2005 listed McDonald's as the "Best Place to Work for Minorities." McDonalds invests more than $1 billion annually in training its staff, and every year more than 250,000 employees graduate from McDonald's training facility, Hamburger University.
McDonald's has priority on the corporate image of the shape in the same industry enterprises. McDonald's spends on advertising more than the next 4 fast food restaurant chains combined. The brand image is very clear and be positive take the social responsibility. The business successfully targets very young children through offering playgrounds, toys with its meals and advertisements. McDonald's made contributions to children's charity and environmental causes. McDonald's spends on advertising more than the next 4 fast food restaurant chains combined.
Vulnerable to criticism mainly Fried food, such as it was reported that McDonald's to sell unhealthy food, because of McDonald's fast food many foods contain high in fat or high quantity of heat also did not provide the right foods for vegetarians. In 2005 the United States has an organization accused McDonald's fries could cause cancer. Another survey refers to the fast food in addition to...