Essay by EssaySwap ContributorUniversity, Master's February 2008

download word file, 5 pages 0.0

Downloaded 15 times

The product I recently purchased was a Gameboy Advance. Gameboy Advance is the latest advancement known to portable gaming systems, 32-bit colour of graphics, instead of the 8-bit traditional hand held gaming systems like its predecessor, the Gameboy Colour. Gameboy Advance's other features also include a 2.9" TFT reflective screen allowing a maximum resolution of 240x160.

Nintendo, the worldwide leader and innovator in the creation of interactive entertainment manufactures, markets hardware and also software for its popular home video game systems. The systems include Game Boy, Nintendo 64, Game Boy Advance and the upcoming Nintendo GameCube. Since the release of its first home video game system in 1985, Nintendo has sold more than 1.4 billion video games worldwide.

Many retailers carry the Gameboy Advance due to its massive popularity. Gameboy Advance is also available for sale over the Internet, online retailers include: Toys'R'Us, WalMart.com, GameStop.com, K'B Kids.com, SamGoody.com, Ebgames.com

and MediaPlay.com. Almost all videogame related stores sell Gameboy Advance.

Promotional aids used to market Gameboy Advance were test-drive or demo units that were available to sample. No certain coupons or rebates were available directly from Nintendo due to the already low price for GameBoy Advance.

Gameboy Advance was distributed by using ships, airplanes, and trucks. Since Gameboy Advance is produced in Japan, the units must be shipped overseas, the method of distribution depended on the demand of the product. If demand was low, the product would be shipped with ships, if demand was high, units would be shipped by airplanes because the units would arrive to the desired destination faster. Then the trucks would retrieve the units from either ships or airplanes and deliver them to the assigned stores or warehouses.

Gameboy Advance is packaged using a colourful and attractive box with detailed information about its functions. To protect...