Prada case solution

Essay by fannycffUniversity, Master's May 2014

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Assignment 2: Prada

Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below.

Note: Complete the related textbook chapters (RWJJ Chapters 14, 15 & 19) before attempting this case.

What is the problem said to be facing Prada?

Prada got some financial trouble.

First, Prada failed for several times to IPO due to various reasons like SARS, financial crisis, etc.

Second, because of the long-term debt maturing in one year, Prada needed to raise more than 1 billion euros immediately.

Third, Prada at the same time wanted to expand the Asia market which has the highest growth rate and has great potential.

Therefore, due to these problems, Prada was in desperate demand of a huge amount of money and it is quite urgent. However, due to the failure of several times of IPO, Prada was not quite sure which approach it should take to raise the capital.

List the alternative methods Prada could use to refinance its maturing debt. In addition to the many alternatives mentioned in the case (start by listing those, grouping them in the two broad categories of "Debt" and "Equity"), what other variations of these debt and equity choices can you identify (try to give two or three others)?


IPO in HK; HKDR; Strategic partnership


Euro/dollar bond; Dim sum bond; Traditional corporate bond

Other variations

ADR( American depository receipt); hybrid Eurodollar bond

Using LVMH and Li & Fung (LF, owner of Trinity brand) as benchmarks, propose a method to estimate Prada's cost of equity capital. Hint: "Dividend Discount Model" (RWJJ pp. 401-402). See Exhibit 10. Assume that dividends for these comparables are projected to grow at 5%.

LVMH: R=Div/P + g = 1.77% + 5% = 6.77%

Li & Fung: R = Div/P + g =...