Daryl Farrugia - Group 2 Topic 8 - Second Year
As a leading marketing consultant you have been invited to give a 30 minute talk to university junior college science students in their final year about the aims of marketing communications and sales process. You are to prepare the detailed notes for such a talk.
Subject for Talk
The aims of marketing communications and the Sales Process.
Notes Prepared by
Mr Farrugia, Marketing Consultant
Second Year University Junior College science students
Students attending this talk should have a better view on the aims of marketing communications, and on the selling process a salesperson follows.
Monday 16th 2006
30 minutes: 9.30 to 10.00
Junior College Conference Room
Good Morning. I would like to start by thanking your principal, Mr Muscat, for inviting me to give this talk. I accepted his offer with my greatest pleasure.
As Mr Muscat correctly said, I am Mr Daryl Farrugia and I work as a marketing consultant for Methodical Ltd. Our company is a SME i.e. a Small to Medium Enterprise, and it employs about 280 people.
Today I am here to give you a talk about two important elements of marketing which are the aims of marketing communications and the sales process. By the end of this talk, you should be able to have a clearer image of these two elements.
In actual fact, one refers to marketing communications as Integrated Marketing Communications or IMC, although in the past they were called promotions. IMC is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
A company's marketing communications mix, also known as...