Primark Structural and Organisation Report

Essay by goodessaywriterUniversity, Bachelor'sB+, December 2008

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Contents:Introduction: Page 3Product Information and Marketing: Page 4Financial Position: Page 5Financial Performance: Page 6Company Information: Pages 7Consolidated Income Statement: Page 8Consolidated Balance Sheet: Page 9Company Balance Sheet: Page 10Bibliography: Page 11Managerial Finance Report: Primark Stores LimitedIntroductionPrimark Stores Limited is a subsidiary of Associated British Foods PLC, and Primark has become a well established family name in recent years. It has set a benchmark for many companies to follow in a segment of the market labelled the 'value sector'. The company was founded to produce clothing that is value for money, in other words you are paying for the quality of the product and not for the label that come attached.

The company to date has 162 stores located in the UK, Spain and Ireland. They trade under a company named "Penney's" Brand Company which is based in England and have done so since opening its first store and recently announced it has hired its 25,000th person among its stores.

Lastly it has increased its selling space by 70% in the past 18 months, which is showing how rapidly these stores are being built and ever-expanding.

With regards to products and services it is very clear to see with the figures above that demand has increased rapidly with regards to recent years trading. This is because now Primark are dealing in a fashionable market but with affordable clothing for everyone in the mainstream market.

Does Primark keep apace with current changes? - Yes. Currently they have employed a separate fashion designer in each major city (e.g.: London and Glasgow) and thus keeping up with local trends and fashion designs. They are currently planning to open another 20 stores in 2007 alone with regards to expansion and are looking into improving the quality of clothing and service already offered by the...