Problem Solution: GeneOne

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Problem Solution: GeneOne

Amber D. Moore

University of Phoenix


Problem Solution: GeneOne

As an up and coming biotech company, Gene One is faced with many issues on their journey to becoming a publicly traded company. The company has previously produced groundbreaking gene technology that has eliminated the use of pesticides on tomatoes and potatoes. In order to keep up with the industry, the CEO and the board believe that going public within the next three years is necessary for Gene One. Implementing their IPO strategy will fulfill their growth targets and prove the organizations capabilities. These issues include Gene One's organizational structure, benchmarking capabilities, lack of IPO experience, and the need for new product development.

Situation Analysis

Issue and Opportunity Identification

For Gene One, their main goal is to become a publicly recognized entity. Five issues identified are the need to modify the organizations culture for future growth, conduct benchmarking to determine best practices, gain knowledge on IPO procedures, create new technologies, and realign the organizational structure.

These concerns were derived by evaluating the company's culture, operations, and leadership concepts. By comparing the risks, goals, and ultimate outcome of Gene One, the benefit and the risk of IPO becomes apparent.

Due to the amount of employee growth and new company goals, the organizational culture at Gene One needs to be modified and aligned. The company needs to develop their newly recruited talent and create a corporate culture that is conducive to the growing business. A strong culture will help an organization adapt to the new public environment. Currently, the culture is competitive and goal-oriented. The culture needs to be conductive to the future growth of the business. Organizational culture is defined as being "shared assumptions,