Running head: PROMOTION AND PRICE ANALYSISPromotion and Price AnalysisYour Name HereUniversity of PhoenixMarketingMKT/421Bonnie NichollasNov 25, 2007Promotion and Price AnalysisThe cosmetics industry has been very competitive for many years; therefore, companies must be creative when advertising their product. This causes cosmetic companies to find a way to differentiate themselves by finding something unique to market. Dermacia is a cosmetics company who has invented a breathable line of products including a gel-based foundation that smoothes on beautifully to give you that flawless, glowing complexion you have always wanted without compromising the health of your skin (Dermacia). This paper will explain how the cosmetic company called Dermacia promotes its product.
How this Product is PromotedDermacia generally uses television paid programming and the internet to promote the products and has also been featured in many magazines such as Glamour, Vogue and Cosmopolitan. Dermacia also relies on word of mouth advertising; the company includes a DVD with information about the products and make-up tips as well as a postage paid post card in all deliveries for a free sample for their customers family and friends.
The company expects the customers to tell friends and family how well the product is working for them and to offer them a free sample. I have been using Dermacia for almost a year to cover severe acne scaring. During this time I have had family and friends ask me what I did to get rid of the acne scaring and strangers ask me how I keep my skin looking so beautiful. I always refer them to the Dermacia website or offer them the toll free phone number so they can take advantage of the free sample.
Appeal to Target AudienceThe target market for Dermacia is females who use make-up to cover acne scaring, rosacea and other imperfections. The company...