PROMOTION PLAN FOR A WEBSITE LAUNCH www.GoFashion.co.uk

Essay by tiicis September 2008

download word file, 13 pages 5.0

ECOMMERCE MARKETINGPROMOTION PLAN FOR A WEBSITE LAUNCHwww.GoFashion.co.ukLondon, July 2008PREFACEIntroduction...................................................................................2Ecommerce marketing.........................................................................3Statistic data.........................................................................................3Product.................................................................................................4Situation analysis.................................................................................4SWOT analysis....................................................................................5Marketing strategies.............................................................................7Conclusion..........................................................................................11References...........................................................................................12INTRODUCTIONWith the number of internet users growing each year companies, look for additional ways of online businesses. This report gives detailed information of www.GoFashion.co.uk online price comparison website’s launch and promotion. In order to make GoFashion success report reviews how Ecommerce nowadays is a way to expand business and profits if strategic marketing plan is adopted promptly. Paper explains Ecommerce and shares statistical data about internet users, which gives deeper understanding of online industry and its rapid development. Situation analysis is crucial when new company started and accurate information about legal and technological factors is necessary because online industry is regulated by different laws and requires additional technologies to guarantee smooth running.

Report introduces to GoFashion online price comparison site as a service, which differentiates itself from other comparison websites offering fashion lovers community building with best prices in the country.

Report displays evaluation of the business showing its strengths, weaknesses, opportunities and threats. Paper analyzes marketing strategy of GoFashion – which segments are targeted, how it will differentiate itself from other online comparison sites. GoFashion objectives are described and its positioning in the market. In order to evaluate if GoFashion has a place in the market report analyzes market opportunities and demand for the service. Report includes marketing pricing strategy and online/offline communications strategy, which show how GoFashion is planning to attract consumers and increase traffic to the website. Paper also includes GoFashion planned budget and how it will be divided between website setup, online/offline promotion and technological improvements.

Ecommerce marketing:Definition: Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Internet marketing is the...