Proposal of B2C e-Business Opportunity Creating a New B2C e-Business

Essay by pgislanderUniversity, Master's December 2009

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1b............................................................................................................................................... 34Googles AdWords – Nintendo DS.............................................................................................................. 34Appendix 2................................................................................................................................................. 35Frequently Asked Questions ....................................................................................................................... 35Appendix 3a............................................................................................................................................... 37Caption of Single Game Seller’s Website .................................................................................................. 37Appendix 3b............................................................................................................................................... 38Caption of Multiple Games Cartridge Seller’s Website ............................................................................. 38Appendix 4................................................................................................................................................. 394Executive Summary“Even in the soft environment of March 2009 according to NPD, consumers spent one of every threeentertainment dollars on video games, more than they spent on any other form of entertainment.,” saidMichael Gallagher, President and CEO, ESA (Entertainment Software Association) at L.A. ConventionCenter, Los Angeles on June 2, 2009 during 2009 E3 Expo.

Video games industry is a very huge & profitable market that has grow from strength to strength. Videogames consist of 3 main categories such as PC, home console and handheld games. In only handheld gamesmarket, the top 2 market leaders, Nintendo DS (NDS) & Sony PSP already racked in 43 million units salesof the console in 2008. Nintendo DS is the market leader in handheld sector and has a 68% share in installedbase of 112.5

million while PSP has 52 million.

In this 112.5 million available market, Nintendo DS has recorded 197 million NDS games sold in 2008 &they are targeting 180 million for year 2009. According to Nintendo, among all the continents, Europe & USmarket penetration is still low and growing because the market have not yet reached to one DS in every 10people ratio yet. Europe installed base is 38.2 million & UK is leading with 9.9 million. US have aninstalled base of 38.6 million. Targeting this Europe segment especially UK is way to start at.

We have a differentiation solution to take on this market segment. We will be offering multiple gamescartridge for NDS that is customizable according to gamers’ selection. Single game cartridges are commonin the market but we are offering multiple games cartridge. We go a step further...