University of PhoenixJuly 31, 2006MKT 438IntroductionIn this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public relations does and how it helps us. The definition from Wikipedia, states public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Corporations use marketing public relations to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. (www.wikipedia) Other ways a public relation is would be when election time is approaching, politicians use public relations to attract votes and raise money.
Personal definitionPublic Relations (PR) is communication to build and maintain a favorable image for an organization, maintain the goodwill of its many publics, and explain its goals and purposes.
A company's ad is apart of the companies' public relations. The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public Relations (PR) is an effort to receive free news coverage in a publication, Web site, or broadcast program (Fabris, 2006). Publicity is news carried in the mass media about an organization and its products, policies, personnel, or actions. Some publicity can be positive or negative depending how the PR personnel convey the advertisement to the target market and other consumers.
Public Relations and SocietyThe formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Today's definition of public relations According to the Public Relations Society of America is; "Public relations helps an organization and its publics adapt mutually to each otherPublic Relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client's image in its business strategies and daily actions. Public Relations is practiced by a department in a company, an organization, or as a public relations professional firm. It serves to shape the best market perception. It helps sell a product, service or an idea.
E-book DefintionPublic relations (PR) is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication. Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. Public relations helps an organization and its publics adapt mutually to each other. Public relations (PR) is an organization's efforts to win the cooperation of groups of people.
ConclusionIn conclusion, as one can see there are many definitions for public relations. There are many views to public relations but overall the companies public image is what the public relations is all about such as what the company wants to represent to the consumers and overall market. The public relation personnel is responsible for making sure the company image is presented in a positive way and all employees play apart in the company image. If an employee from a particular company does something that is negative and it stated that the individual works for the company then that would display a negative image upon the company. It is up the public relations department to make sure that the company image is a displayed positive in the advertisement and commercials. No definition is correct but the overall idea is to make sure the company image is displayed in a positive way by the public relations department.
ReferencePublic Relations Defined, Public Relations Society of America, Retrieved from the World Wide Web, November 28, 2005 at http://www.prsa.org/Newsom, D and Turk, JV and Kruckeberg, D, "This is PR", 8th ed., Thomson/Wadsworth, 2004, Belmont, CA.
Wikipedia, Retrieved July 31, 2006, from the World Wide Web http://en.wikipedia.org/wiki/Public_relations