What is Public Relations?

Essay by NPROGERSUniversity, Master'sA+, December 2005

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My definition of public relations is a management function that identifies, establishes and maintain mutually beneficial relationships between an organization and the various publics on whom it success or failure depends.

Another definition of public relations is a deliberate, planned and sustained effort to develop, establish and maintain two-way communication between and organization and the public. It could also be described as a management communication resource which uses communication techniques and tools to create the right environment for a product, business or service. (www.learning.indiatimes.com)

Public relations helps our complex, pluralistic society to reach decisions and functions more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serves a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and religious institutions. To achieve their goals, these institutions must develop effective relationships with many different audiences or publics such as employees, members, customers, local communities, shareholders, and other institution, and with society at large.