Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developing, promoting, and distributing products to satisfy customers' needs and wants.
Marketing include 4 Ps for marketing mix that is product, place, price and promotion. Product is the good, which is the company want to manufacture. Place is the place where the company sell the product. Price is the value of goods in the society and promotion show products to customers, e.g. advertising, newspaper etc.
Marketing is a social and managerial process and individual obtained what they need and want though exchange.
When somebody wants to develop a business, they should know what is the customer need and what is the customer want. Then the company will base on demand to produce goods, which make profit for the business. And make the marketing focus on the satisfaction and goods quality of customer needs, wants and requirements.
The Purple Cow is a book about how challenging it is to get your ideas to spread, and how well you can do it successfully, and what it takes to create and sell something remarkable. The Purple cow is absolutely laser-focused on a subject that is near and dear to all of us, it is all about how to sell and market our products. The title comes from a story Seth tells about when his family were traveling in France and marveling at the pretty cows. After awhile, there were so many cows...