The purpose of this paper is to research three separate organizations representing three different economic sectors, and provide a description of the need for customer driven quality in each organization. Additionally, construct a comparison matrix outlining the differences between the strategic roles of Total Quality Management (TQM) within each of the organizations/sectors.
The organizations of focus represent the manufacturing sector, service sector, and the non- profit sector. Each of these economic sectors has different values in quality of customer relations, as well as, strategies towards TQM based on their customer needs and their level of development within their sector.
The first organization of focus is Sunny Fresh Foods, Inc. (SFF) which represents the manufacturing sector. Sunny Fresh Foods, Inc. (SFF), headquartered in Monticello, MN, manufactures value-added egg-based food products primarily for the food service industry. SFF produces over 160 products and has more than 2,000 customers, including quick service restaurants, schools, health care organizations, and the military.
Products are produced under the Sunny Fresh label and under private labels for food service and retail marketers. Products include cholesterol-free and fat-free egg products, pre-cooked frozen and refrigerated entrees, pre-cooked frozen scrambled and diced eggs, refrigerated and frozen liquid pasteurized eggs and scrambled egg mixes, and peeled hard-cooked eggs. SFF received a Baldrige Award in 1999 in the small business category. SFF is a subsidiary of Cargill, Incorporated. Sunny Fresh Foods currently employs 620 people (called stakeholders). Sunny Fresh Foods Location include: Monticello, MN (headquarters, and plant), Big Lake, MN (Plant), Lake Odessa, MI (Plant), Mason City, IA (Plant), Panora, IA (Plant). Sunny Fresh Foods, Inc. was selected as the 2005 Malcolm Baldrige Award Winner for the manufacturing sector.
Customer driven quality is required in order for SFF to retain its large market share in the wholesale and retail food markets. The...