Quality definition Quality management is an important subject in modern management, and quality is a crucial prerequisite of survival of any kinds of businesses, it is one of the most important factors to lead a business's success or failure.
Quality is a perception of class, excellence, a type of "referential" standard or (in definition) reflecting needs and expectations of customer. (Chris Jarvis, 2000) There are a lot of quality messages put forth by the so-called quality gurus: Deming said quality is product or service, nature or features reflecting capacity to satisfy express or implied statements of need.
Crosby: Quality is conformance to requirements.
Juran: Quality is fitness for purpose or use.
Feigenbaum: Quality is product/service characteristics as offered by design, marketing, manufacture, maintenance and service that meet customer expectations.
Oakland (1995): Quality is perceivable, measurable move from mere satisfaction to "delight and reputation for excellence".
No matter what the definition of quality is, its importance to an organization is obvious.
No focus on quality means a company would lose market share and reputation, aand a good reputation is easier to lose than regain.
Quality has been identified as a key competitive weapon in the global market. Quality assurance and improvement is not the work that the Quality Control Department should do, every one within the organization should implement it.
During the last few decades, the management literature saw a tremendous increase in the attention paid to the concepts of quality management and total quality. Total Quality Management (TQM) is one of the important topics in the field of quality management. It is an approach to improving the competitiveness, effectiveness and flexibility of a whole organisation. It is a way of planning, organising and understanding each activity and it depends on each individual at each level. TQM is a way of...