a report of consumer behavior

EXECUTIVE SUMMARY

This report is about the Forecasting and modeling within the Basics of Consumer Research & Consumer Behavior MKT 201，which is about the demand of the short messaging service(SMS) before/ during/ after Teachers' Day in china.

The following aspects are included in the article: the introduction of Teachers' Day, the list of Figures about the short messages service of the China Mobile Communications Corporation ("CMCC"), China Unicom("CU"), China Telecom("CT") ,preferences analysis, forecasting trends, survey in the operator selection,the comparison before/during/after Teachers' Day.etc.

Since the policy of reform and opening up,China's economy grows up rapidly,and China's telecommunications industry has changed dramatically,becoming one of the tastest-growing and the most potential industries. With the increasing competition and improvement of people's living standard,consumers,facing the convenient environment,require to improve the speed of communication services increasingly. SMS as an important way to celebrate the festival and holidays will become one of the most convenient way people prefer to.

China, Shibangou Bridge underpass, Fuling, Yan...

Figure 1

Figure 2

As to Teachers' Day, In many countries, Teachers' Days are intended to be special days for the appreciation of teachers, and may include celebrations to honor them for their special contributions in a particular field area, or the community in general. The date on which Teachers' day is celebrated varies from country to country. Teachers' days are distinct from World Teachers' Day which is officially celebrated across the world on October 5.[1]

In the chart part, We can get a clearly SMS comparison among the three operators before/during/after Teachers' Day.

After the analyzing the preferences selection among the CMCC, China Unicom, China Telecom. the so-called biggest market, China, has such kind of strength to hold it. And China's communication marketing has some huge potential.

In China's communication marketing,In general, each operator has the lengrh belong...