Friday 19 May 2006
Research marketing application for the industry of Coca-Cola
An 1890s advertisement showing model Hilda Clark i...
English: Detail on Elmira Coca-Cola Bottling Plant...
Coca-ColaCoca Cola was unquestionably the most famous fizzy dink in the market early 1886. It is the resplendent symbol of commercial industry. Once the Coca Cola managers understand its internal and external position in global market, it will motivate managers having an idea of what the customers need. Because of this, they can easily develop a marketing strategy. However, Coca Cola is also in trouble due to there are new competitors in market. According to the Guardian Newspapers Limited 2005, Pepsi is well known as the drink influences to the market as well as Coca Cola. In this case, Coca Cola's manager figure out the marketing required to develop. First of all, we analyses the Coca Cola internal business environment. Obviously, we should be able to understand of Coca Cola strengths, weakness, opportunities and threats. In term of marketing audit, these processes are contained in SWOT analysis.
Strengths Market leader, share market Coca Cola's expertise High quality of goods at low cost | Weakness Lack of activity to forecast to adapt business Advertising Cost of production |
Opportunities New productions in market New market in other countries Develop communication | Threats Competitors: Pepsi⦠Changing in government regulation Saturated market |
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- Strengths
In respect to Coca Cola's strengths, the consumers can valuate how important is Coca Cola in their buying habit. In facts, the super-markets can not serve customers without soft drink such as Coca Cola. Therefore, the Coca Cola market value has increased from approximately $6.7 billion to $55 billion over last ten years. People dink Coca Cola due to convenient reasons and comfort every ages. For instance, they can buy it any time in the vending machines which are set up in school, or public place. Further more,