Ã¯Â¿Â½PAGE Ã¯Â¿Â½ Ã¯Â¿Â½PAGE Ã¯Â¿Â½2Ã¯Â¿Â½ Research Methodologies Paper
Research Methodologies Paper
University of Phoenix - MKT/450
January 28, 2013
Professor: Douglas Shelton
A US based XYZ Inc (the "Company") has decided to market and launch its top-selling product internationally. As a marketing manager of the Company along with my business development team we have decided to market Company's top-selling product in India. However in order for us to be able to decide which product strategy is the right one for the Indian market, we need to conduct a market research.
India is a South East Asian country and is the eleventh largest economy in the world in terms of nominal GDP. India is moving from being an agriculture based economy to an industrialised and service focused economy similar to US, Europe and other industrialised countries. India is now the biggest manufacturer in the world of small cars (eurobrandsindia, 2011).
The objective of this paper is so gain a better perceptive of the Indian market, along with the preferences of consumers, their purchasing criteria, culture, and their business practices. By having this information, it will allow the company's executive and marketing team to expand a personalized approach to develop opportunities in the Indian market and open its product effectively in this competitive marketplace.
Researches in common terminology refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. XYZ, Inc. will use a mixture of marketing research methodologies to increase a better understanding and knowledge of the Indian market. XYZ will utilize their existing database and perform a widespread secondary research from the existing research about Indian market to grow a better understanding and knowledge of the marketplace.
Secondary research is not only...