More men than ever are interested in taking better care of their skin & a simple daily ritual of cleansing & moisturizing will keep skin & hair looking healthy. Men in this new century are increasingly aware and concerned about the health and appearance of their skin. Although they may be increasingly aware of how to care for their skin, some factors may be preventing them from doing so. And most of them think skin-care is a mere afterthought. Beyond the world of shaving their faces, it is rare for a man to devote time to his skin, especially his face. However, proper skin-care is essential for the present and the future.
Nowadays, students become an important consumption group recently. Their expenditure is growing day by day, so it is significant to research the buying behavior of them. Recently many male university students begin to care on their skin greatly, especially to the ones in STMC; 'Skin-Care' becomes more popular in students' lives.
Thus, the research would critically evaluate STMC male students' buying behavior on men skin-care product.
Critical evaluation of STMC male students' buying behavior on men skin-care product
The objectives of the report were
(1) To describe STMC male students' buying behavior on men skin-care products;
(2) To find out the trends of STMC male students' buying behavior on men skin- care products;
(3) To prove that higher level the male students are; the stronger buying power they have;
(4) To prove that higher level the male students are; the more attention on brand they pay.
Different level has different buying behavior, and the higher level the male students is, the stronger buying power they have.
The Concept of Buying Behavior
Jagdish et al (1999) define customer buying...