Research to Promote UK's Men's Cosmetic Market

Research to Promote UK's Men's Cosmetic

Market

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Content

- 3 -1 Background �

- 4 -2 Literature Review �

- 4 -2.1 UK's cosmetics market �

- 7 -2.2 Men's Care - Market Highlights and Trends �

- 7 -2.21 Men's cosmetics market trend �

- 8 -2.22 Demographic analysis to Men's cosmetics �

- 10 -2.23 UK's Men's cosmetics market �

- 12 -3 Aim and Objectives �

- 13 -4 Methodology �

- 13 -5 Secondary evidence �

- 13 -5.1 UK's Demographics �

- 14 -5.2 Budget and brand factors �

- 15 -5.3 Industry's Threats �

- 15 -5.4 Current Marketing Strategy �

- 17 -5.5 New Distribution Channels for Men's Cosmetics �

- 18 -6 Conclusions and Recommendations �

- 21 -Reference �

- 25 -Bibliography �

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1 Background

A "cosmetic product" means any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lipsand external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition (EUCosmetics directive, 1976).

Assorted cosmetics and tools

Gross Domestic Product (GDP) growth rate for OECD-...

World map showing countries by nominal GDP per cap...

The legal difference between a cosmetic and a drug is determined by a product's intended use. Different laws and regulations apply to each type of product. Firms sometimes violate the law by marketing a cosmetic with a drug claim, or by marketing a drug as if it were a cosmetic, without adhering to requirements for drugs (Office of Cosmetics and Colors Fact Sheet, 2002).

Cosmetic industry is fundamentally related to people's everyday life. Manufacture of Perfumes and Toilet Preparations have a total turnover of about £11 billion, pre-tax profit of...