table of content: What is public relation, managers and specialists, elements of public relation, research management and evaluation, the target audience, crisis management.
This research was required by the instructor to be done through internet sites without using books. The sites that were viewed and used are noted down if more information were needed about th subject. Good amount of work was put to complete th research. I hope it will attract your attention. Thank you very much.
TABLE OF CONTENT
. Introduction : What is Public Relation
. Public Relation's manager and specialists
Public relation managers and specialists
Skills required by public relation practinier
. Elements of Public Relation
. Research , Measurement and Evaluation
. Research : Primary and secondary research
Quantitative and Qualitative rsch
. Setting Objectives
why set measurable objectives?
Set measurable objectives
Tieing Objectives to Measures of
Program Success
Establish Objectives
Creating Measurable PR Objectives
The Evaluation research question
Creating Measurable PR Objectives
The Evaluation research question
. The Target Audience
Who is the Target Audience ?
Social and interpersonal influences
Situational influences
What is Media Relations
Rules For Working With The
News Media
Shape Your Message
Tools for Reaching Your Audience
Using the Web to reach major audience
Measure effectiveness of Web
Create a Web Site
. Crisis Management
What is Crisis?
Crisis management
Start an approach
Create a crisis management approach
Establish a crisis center
Measure results in crisis
Measure effectiveness during crisis
Sites References
http://stats.bls.gov/oco/ocos086.htm
http://aim.learnlink.org/00/02/00/11/index.htm
ttp://web.ask.com/
www.harbourwerks.com
web.sau.edu/WastynRonaldO/prmain.html
http://www.scsv.nevada.edu/~baloglus/16PublicRelations/tsld002.htm
http://tampa.prsa.org/pr101.html
http://www.jour.unr.edu/amiso/jour341/PR-CHPT6.htm
http://www.prii.ie/faq/role.html
http://www.refresher.com/!prprinciples.html
http://www.pr-school-london.com/Resource/WhatisPR.html
http://www.pr-school-london.com/Resource/WhatisPR.html
http://www.corporatewatch.org.uk/profiles/pr_industry/pr1.htm
http://www.instituteforpr.com/measurement_and_evaluation.phtml?article_id=2003_pr_planning_research
http://clab.cecil.cc.md.us/faculty/accounting/BUS212/Ch18/sld002.htm
http://www.instituteforpr.com/measurement_and_evaluation.phtml?article_id=1999_setting_pr_objectives
http://web.ask.com/redir
http://www.geocities.com/WallStreet/8925/prplan1.htm
http://www2.chass.ncsu.edu/garson/pa765/evaluation.htm
http://www.geocities.com/WallStreet/8925/prplan1.htm
http://www.wsuonline.weber.edu/course.mktg.3010.sec2/study_guide/solomon16.htm
http://www.etsu.edu/kingpr/prwritingf99newsom1.htm
http://www.pr-school-london.com/Resource/weekone.html
http://multimedia.design.curtin.edu/cache/a/0005/index.html
http://www.graphicarts.org/nalc/prmanual/pr1plan.htm
http://www.pr-school-london.com/Resource/weekone.html
http://www.aboutpr.com/subpages/samples/sample_public_relations_plan.htm
http://www.internews.org/rmsmedia/mipan/tsld025.htm
http://www.instituteforpr.com/internet.phtml?article_id=2001_worldcom
http://www.brainydictionary.com/words/cr/crisis149683.html
http://iml.jou.ufl.edu/projects/Spring01/Hayes/
http://www.cardellmedia.com/pr.htm
http://www.etsu.edu/kingpr/prwritingf99newsom1.htm
http://www.militaryworld.com/reference/dictionary/data/t/06252.html
http://www.collectionscanada.ca/9/1/p1-260-e.html
PUBLIC RELATION
INTRODUCTION
What Is Public Relations?
"Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships...
A research on Public Relation
Thumbs up. Though lengthy but really worth to read. However the format of the essay may be harder to read.
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