Research Terminology Matching Assignment

Essay by rvega27University, Bachelor'sA+, January 2009

download word file, 2 pages 5.0

Rosa I. Vega Sing RES 341 Research and Evaluation I

University of Phoenix Material

Research Terminology Matching Assignment

Match the letter of the term on the right to the definition of that term on the left.



A research study which includes repeated observations over a period of time. F. Longitudinal




Basic research



Operational definition


Applied research




A type of research that uses focus groups or small studies to get a "feel" for the problem. E. Exploratory

It means in name only, data that consist of observations that can only be classified and counted by category and have no inherent order. For example: The colors chosen by car buyers at a dealership. J. Nominal

Using basic research methods, the outcome of the research is applied to a business problem. I. Applied Research

A measurement scale that has no meaningful absolute zero point. For example: The scheduled arrival times (2:00pm, 2:30pm, and 3:00pm) of delivery trucks at a loading dock. A. Interval

Often used in marketing and sales, this type of research always asks "who, what, when, where, and how" in research questions. K. Descriptive

A measurement that uses absolute values. Height, weight, distance, and money are all examples. H. Ratio

Numbers assigned to objects representative of the rank order when the distance between each of the measures cannot be determined scientifically. For example, a measure that indicates how a person "feels" on an issue. C. Ordinal

Research conducted where one unit is held steady, while the experiment is conducted on the other unit. This is to test whether the experiment itself is the reason for change in the experimental unit. L. Causal

The clinical or scientific method of research. This type of research is often done in laboratories or...