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First Marker: Taka Jimura Date: Indicative Mark:
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This report develops a critical understanding of the concepts and theories of responsibility and sustainability in the Maldives tourist industry. This involves the evaluation of a range of current debates over responsible and sustainable tourism an examines the issues that the destination faces in terms of its Triple Bottom Line and which stakeholders are most responsible. Resultantly, appropriate strategies to satisfy the objectives of the destination are developed.
1.0 Introduction 4
2.0 Rationale 6
3.0 Literature Review 7
4.0 Current Issues 15
5.0 Key Stakeholders 20
6.0 SMART Objectives 22
7.0 Strategies 24
8.0 Conclusion 27
The Maldives, also referred to as the Maldives Islands is a nation of 1,200 Islands on the Indian Ocean-Arabian Sea (Business Source Premier, 2011). With an area of 115,000 square miles and a population of 324,000 (UN, 2012), the nation is not densely populated. Additional background information states that the major religion is Islam and the primary language is Divehi, which is derived from its close proximity Indian neighbours (Business Source Premier, 2011). The economic national income is relatively low by global standards with a GDP of $5,720 (World Bank, 2011), although the life expectancies of seventy-six years for a male and seventy-nine for a female (BBC, 2013). The nation has only engaged in...