We are bombarded daily with countless images and messages about sex. Through our televisions, and increasingly, the Internet, sexual messages reach us in our homes. In the street, sexual messages in the form of advertisements are plastered across billboards and buses. Everyday we read magazine and newspaper articles about sex and flip through hundreds of pages of advertisements that use sex to sell products ranging from laundry detergent to cars. An astute businessman once said "sex sells." This is especially true for publications that report on and profile the lives of public figures. Headlines peppered with sexual innuendo scream at us from venerated newspapers, magazines and ECT. Arguably they should, much of what is traditionally considered "hard" news these days often contains a sexual component. Witness the latest American obsession, the Clinton-Lewinsky sex scandal. Recently, President Clinton in which he admitted to engaging in sexual relations with former White House intern, Monica Lewinsky, has riveted much of the public's attention on testimony.
Despite this admission -- of behavior he has publicly denied for more than seven months -- his approval ratings remain high.
Despite what many consider the negative aspects of the pervasiveness of sex in American culture, many still argue that awareness of sexual choices and precautions are to be credited with recent declines in both teen pregnancy and new AIDS cases and strides in the legal and public awareness campaign against sexual harassment. For better or worse, sex is no longer a taboo subject in our society. The challenge now may be to educate that society to make better-informed choices about sex and to better evaluate the barrage of sexually related information available about public figures