Singapore Print Media

Essay by meteorsCollege, Undergraduate July 2004

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Streats and Today are FTA (free to air) newspapers. Both differ in terms of writing style, placement of that particular news and other components which I will cover along the way. There are disadvantages and advantages both the newspapers that I will also include later on.

Brief History of Streats:

Main board listed Singapore Press Holdings Limited is the leading news and

information provider, offering quality content for print, Internet, TV and

radio. It is licensed to publish 15 newspapers in the four official

languages and six lifestyle periodicals. Everyday, 2.78 million

individuals, or 90 per cent of people above 15 years old, read one of 15

newspapers published by SPH while online publication of its six main

dailies enjoy some 120 million page views a month. SPH has ventured into

the broadcast medium and operates two popular free-to-air TV channels,

Channel U in Chinese and Channel I in English.

Streats, Singapore's first free sheet, hit the streets on September 4, 2000. The tabloid-sized English newspaper is available on weekday mornings at key commuting points, office buildings within the central business district, business parks, tertiary institutions, medical centres/hospitals, golf and country clubs and most private homes.

The newspaper provides insightful summaries of the day's important news to give busy executives a head start to their day. With its comprehensive news content presented in an easy-to-read fashion, Streats is growing to be a must-have morning prime time read for news and analysis.

Streats has a daily mass circulation of 280,000 copies.

Brief History of Today:

MediaCorp Press, the publishing business unit of the MediaCorp Group, represents the Group's official foray into newspaper publishing. With this new venture, TODAY and Weekend TODAY hit the newsstand, reaching out to busy professionals constantly on the move with little time to plough...