Conformity is a change in an individual's behaviour, when involved in a group setting. People who conform change their behaviour, attitudes and values to suit those within a group. An individual would live up to the expectations of that particular group, which the group would then class as 'social norms'. There are three different types of conformity:
Compliance: an individual would conform to the group's values; behaviour and attitudes publicly but privately had their own views.
Identification: you would value your membership of the group in such a way that you would then adopt the group's behaviour both publicly and privately. You would only identify with the views and attitudes whilst the group are present. If you left the group you would not take the views and attitudes of the group with you, as they are only temporary.
Internalisation: you wouldn't rely on the presence of the group, because the attitudes and behaviours of the group would basically change your views or convert to conform to the group.
Obedience is when an individual would act in response to a direct order from another person (cardwell et al 2000). Some situations move beyond requests for action and entail direct orders from one person to another. Although obedience is needed for society to function, it can also have destructive effects in the wrong authority. People may obey orders of a destructive manner that can have detrimental effects, for example people obeying their leaders with orders of torture and killing. However obedience can also be used for good, because without obedience society would not function successfully.
Minority influence occurs when one individual is able to sway the majority into their own way of thinking to achieve this it is suggested that ".... It is necessary, for...